“Through the radio God talks to us day by day”
A woman in Kampong Thom province
With Internet and TV still beyond many people’s reach in rural and remote area, radio is a significant medium in Cambodia. Radio by-passes illiteracy – still prevalent in many rural communities. It reaches thousands of people at a time – yet talks to each one personally in their home. It is friendly and non-threatening, but is still perceived as authoritative.
Radio excels at raising awareness and planting seeds in people’s minds. It prepares the way for on-the-ground workers, and helps to make their work effective. This applies both to Christian teaching and to practical education.
Through radio, we and our partners can reach people who are out of reach via any other medium. We can tell them about Jesus, and we can provide vital information and education which can enable better lives for them and their families.